Business Model

Sustainable by design.
Aligned with impact.

Haven operates on a B2B2C model. Aid organizations pay for the platform; refugees use it free. Every dollar of revenue means more people served.

Revenue streams

Three interlocking streams create stability across funding cycles.

NGO & UN Platform License

Primary ยท 60% of rev
$5K โ€“ $50K / org / year
  • Beneficiary & disbursement dashboard
  • Bulk disbursement tools & UNHCR case sync
  • Impact reporting & audit trails
  • Support ticketing system for NGO staff
  • AI support agent (multilingual, 8 languages)

Transaction Fee

Scalable ยท 25% of rev
0.5% per merchant transaction
  • Only on merchant payments
  • Never on aid disbursements
  • Shared with partner merchants
  • Reduces as volume scales

Data & Impact Analytics

High-margin ยท 10% of rev
$10K โ€“ $100K / report
  • Anonymised spending patterns
  • Sold to governments & policy bodies
  • UN refugee programme evaluation
  • Academic research partnerships

Premium Support Tier

New ยท 5% of rev
+$2K โ€“ $10K / org / year
  • Priority ticket SLA (4hr response)
  • Dedicated account manager
  • Custom AI agent training per NGO
  • White-labeled support portal

Unit economics

Conservative projections based on Middle East pilot (Lebanon + Turkey, Year 1).

$4.60
Cost to onboard 1 refugee
Incl. AI support & ticketing infra, amortised over 3 yrs
$13.20
Revenue per active user/yr
Blended across all 4 streams
76%
Gross margin (SaaS)
NGO license tier incl. AI costs
9 months
Payback period
Per NGO client (reflects AI infra costs)

The cost of the status quo

Using UNHCR's 1โ€“3% financial-services fee benchmark and WFP's ~10% overhead figure, here is what aid delivery currently costs per refugee family โ€” before Haven.

Average Syrian household size: 6โ€“9 people (UNHCR). Cash food aid: JOD 15/person/month (WFP, Zaatari & Azraq camps, Aug 2023).

Financial-Services Delivery Fee (1โ€“3%)

Per family per month unless noted

ScenarioTransfer Value1% Fee3% Fee
Host community/monthJOD 116JOD 1.16JOD 3.48
Camp/quarterJOD 45JOD 0.45JOD 1.35
Cash food (family of 6)/monthJOD 90JOD 0.90JOD 2.70
Cash food (family of 9)/monthJOD 135JOD 1.35JOD 4.05

Full Programme Overhead (~10%)

WFP benchmark: up to 90ยข per dollar reaches the beneficiary

Family sizeTransfer/month~10% Overhead
Family of 6JOD 90JOD 9.00
Family of 9JOD 135JOD 13.50

Haven's advantage

At $4.60 per refugee (amortised over 3 years, including AI support agent and ticketing infrastructure), Haven replaces multi-layer intermediaries with a single digital platform โ€” reducing delivery friction and making every JOD go further.

Sources: UNHCR 1โ€“3% financial-services fee benchmark; WFP cash-based transfers policy briefing (2023); WFP Syria cash allowance data (Aug 2023). The ~10% overhead is a general WFP benchmark, not a Jordan-specific audited rate.

5-Year Revenue Projection (Middle East)

YearNGO PartnersActive UsersARRGross Profit
2026824,000$420K$180K
202722115,000$1.8M$870K
202845380,000$5.2M$3.1M
202980900,000$12.4M$8.2M
20301302.1M$28M$20M

* Projections based on conservative market penetration (2โ€“5% of addressable refugee population per year)

2030 Profit Scenarios โ€” What If Higher Penetration?

Global displaced population: 176M ยท Unbanked refugees (70%): ~123M

Our base case assumes 1.7% penetration by 2030. Below is transparent upside if adoption accelerates:

Penetration Scenario2030 Active UsersAnnual Revenue (ARR)Gross Profit (78%)Valuation (3โ€“5x ARR)
1.7% (Base Case)2.1M$28M$20M$84โ€“140M
3% (Conservative +)3.7M$51M$40M$153โ€“255M
5% (Realistic)6.2M$73M$57M$219โ€“365M
10% (Optimistic)12.3M$145M$113M$435โ€“725M
15% (Best Case)18.5M$218M$170M$654โ€“1.1B

Transparency note: We're being conservative with 1.7% penetration by 2030 because:

  • โ€ข NGO adoption takes time (regulatory, training, integration)
  • โ€ข Not all unbanked refugees will have smartphone access initially
  • โ€ข Regional variations (higher in Turkey/Lebanon, lower elsewhere)
However, if we reach just 5% penetration (realistic given our BD pipeline and NGO partners), we hit $73M ARR and $219โ€“365M+ valuation โ€” a 10โ€“36x return for seed investors. The upside is real, but we're not banking on it day one.

Alternative: Per-Refugee Monthly Fee ($0.10/user)

What if we added a small per-registered-refugee monthly fee (e.g., $0.10/month, opt-in or bundled with services)? Here's the profit impact:

Base Case (2.1M users)
$252K/month
($3M/year)
Conservative+ (3.7M users)
$370K/month
($4.4M/year)
Realistic (6.2M users)
$620K/month
($7.4M/year)

This is additive to platform licensing & transaction fees. Even modest per-user monetization significantly improves unit economics without cannibalizing NGO partnerships.

Use of Seed Funding ($2.5M Ask)

18-month runway to pilot, iterate, and close first 8 NGO contracts.

38%
Product & Engineering
$950K
Incl. AI agent, multilingual support, ticketing system, biometric stack
25%
Pilot Operations (LB+TR)
$625K
Field teams, device procurement, NGO onboarding, merchant network
20%
Compliance & Legal
$500K
E-money licenses, GDPR, UNHCR data agreements, EU EMI base
17%
BD & Partnerships + AI Infra
$425K
NGO sales, partnership legal, LLM API costs for AI support agent

Investor Returns & Exit Strategy

How seed investors capture value and achieve strong returns.

Valuation Trajectory

Seed (2026)
Post-money ยท Current ask: $2.5M
$10M
Series A (2027)
Projected valuation ยท driven by $1.8M ARR
$60โ€“80M
Series B (2028)
Projected based on $5.2M ARR
$60M+
Series C+ / Exit (2030)
Acquisition or IPO pathway
$500M+

Seed Investor Returns (Illustrative)

Conservative (5x by Series B)
$250K invested$1.25M by 2028
Base case (7x by Series B)
$250K invested$1.75M by 2028
Optimistic (10x+ via exit)
$250K invested$2.5M+ by 2030
๐Ÿ“ˆ
Revenue CAGR
187% (2026โ€“2030), scaling from $420K to $28M ARR
๐Ÿ”„
Pro-rata Rights
Maintain ownership % through Series A, B, and beyond
๐Ÿšช
Exit Options
Fintech acquisition (Stripe, Wise), UN/World Bank buyout, or IPO