Market Opportunity

A $31B market hiding
in plain sight

The global humanitarian aid market is enormous, growing, and chronically underserved by financial technology. Haven enters at the intersection of FinTech, humanitarian tech, and identity infrastructure.

Market sizing

Bottom-up analysis from UNHCR, World Bank, and GSMA data.

TAM
$31B
Total Addressable Market
SAM
$8.4B
Serviceable Addressable Market
SOM
$420M
Serviceable Obtainable Market

Competitive landscape

No single player combines identity, wallet, and resource discovery for the displaced.

PlayerIdentityWalletResource GuideOffline ModeAid Integration
Haven βœ¦βœ“βœ“βœ“βœ“βœ“
UNHCR SCOPEβœ“β€”β€”β€”βœ“
M-Pesa / Waveβ€”βœ“β€”β€”β€”
Refugee Infoβ€”β€”βœ“βœ“β€”
Traditional Banksβ€”βœ“β€”β€”β€”

Go-to-market strategy

Three phases over 36 months.

Phase 1
Q1–Q2 2026

Pilot β€” Lebanon & Turkey

  • Partner with 3 NGOs (WFP, IRC, MSF)
  • Full pilot launch following Q4 2025 closed beta (2,400 users)
  • Onboard 10,000 refugees in Beirut & Istanbul
  • Iterate on identity verification + wallet UX
  • Achieve $50K MRR
Phase 2
Q3 2026–Q2 2027

Scale β€” MENA Region

  • Expand to Jordan, Egypt, Iraq
  • 22 NGO partners
  • 115,000 active users
  • Introduce merchant network
Phase 3
2028+

Global Expansion

  • East Africa + South Asia corridors
  • Series A ($15M)
  • UN Global Partnership
  • 2M+ active users

Why Haven wins

Three unfair advantages that incumbents can't replicate.

🀝

NGO-first trust model

We're embedded in the aid ecosystem β€” not parachuting into it. Our BD strategy works through UNHCR, not around it.

πŸ“±

Built for constraint

Designed for shared devices, low connectivity, and multi-language households from day one β€” not as an afterthought.

πŸ”’

Privacy by architecture

Biometric data never leaves the device. Zero-knowledge proofs verify identity without exposing personal information.

Ready to change 176 million lives?

We're raising a $2.5M seed round to fund the Lebanon–Turkey pilot. Join us.